SMS Template Design Guide: Copywriting Tips to Boost Conversion Rate

SMS Types and Design Essentials

Verification Code SMS

• Template example: [Brand] Verification code: XXXXXX, valid for X minutes. Do not share it.
• Essentials: clear and concise, highlight the code, note the validity period

Notification SMS



• Template example: [Brand] Your order #XXXX has shipped and is expected to arrive on Month X. Track the delivery: short link
• Essentials: complete information, provide a call to action

Marketing SMS



• Template example: [Brand] Limited-time offer! Up to X% off sitewide, today only. Click to view: short link. Reply T to unsubscribe
• Essentials: create urgency, state the offer clearly, must include opt-out method

General Tips

1. Word count: within 160 characters (avoid splitting charges)
2. Brand exposure: include the brand name at the beginning
3. Call to action: every SMS should have a clear CTA
4. A/B testing: test different copies and choose the one with the highest conversion
5. Compliance: marketing SMS must include an opt-out method

Multilingual Notes

• Avoid direct machine translation; ensure localization
• Pay attention to character encoding (GSM-7 vs UCS-2)
• Respect local cultural habits