How the Business Side Balances SMS Costs and Delivery Quality

Conflict Points Between Cost and Quality

• Pursuing ultra-low-cost procurement often comes at the expense of route compliance and business stability, leading to a decline in delivery rates and a surge in customer complaints.


• Selecting only high-priced, high-quality routes will significantly increase procurement costs and compress the overall business profit margin.




Traffic Tiering Strategy



• For high-priority services such as verification codes and transaction notifications, service quality is prioritized, and directly connected stable routes are selected for delivery.


• For general marketing notification traffic, cost-effective routes are selected within a controllable risk range to control overall procurement costs.




Continuous Dynamic Evaluation



• Conduct monthly reviews of the comprehensive ROI of each route, and comprehensively evaluate route value based on delivery rate, customer complaint rate, and procurement cost.


• Dynamically adjust the traffic ratio between high-priced and low-priced routes according to changes in business revenue, and continuously optimize overall business efficiency.

Through refined traffic tiering operations, the cost of SMS procurement and delivery quality are precisely balanced to maximize business efficiency.