Common Risks of Short Links
- Unfamiliar domain names that are newly registered without filing or historical reputation, as well as short links with multi-layer redirects, are highly likely to be flagged and intercepted by operators' risk control systems.
- Domain names with previous records of non-compliant sending will still be accurately identified and blocked by risk control systems even if new short links are generated.
- For business delivery, prioritize using self-owned domain names that are long-term stable, compliant, and traceable. Avoid free public short link tools to reduce the probability of risk control interception.
- Conduct tests with target operators before formal large-scale delivery. Confirm that the domain name has no interception risk before embedding it extensively in marketing SMS content.
- For countries with strict risk control, directly use full original domain names and abandon short link formats to avoid domain name interception risks at the source.
- Regularly monitor the reputation status of domain names. Once a risk flag appears, replace backup domain name resources immediately to ensure continuous business operation.
Specifications for Short Link Usage
Business Alternative Solutions
Through standardized short link management and control processes, the pain point of risk control interception caused by links can be resolved, and the delivery quality and delivery effect of marketing SMS can be stabilized.