On 20 February 2026, the Spanish data‑protection authority AEPD published an administrative‑penalty case. Spanish firm TALENTO MOTOR S.L. received a total fine of €10 000 for unlawful marketing SMS. The sanction consists of two separate penalties of €5 000 each, for violations of Articles 21.1 and 21.2 of the Law on Information‑Society Services and Electronic Commerce (LSSI).
Case background: Users filed complaints over marketing SMS promoting KIA stock‑clearance offers sent by the company. Regulators identified two key infringements. First, the company failed to check the Lista‑Robinson opt‑out suppression list before dispatching marketing messages. Second, the SMS lacked a valid opt‑out mechanism. Additionally, messages were sent under the spoofed sender‑ID “KIA”, without displaying genuine contact details.
This serves as a high‑profile warning precedent for A2P marketing‑SMS in Spain. It confirms three non‑negotiable compliance requirements: cross‑check against the Lista‑Robinson suppression list prior to sending marketing SMS; every commercial SMS must include a working opt‑out channel; brand impersonation in message origin is prohibited. Non‑compliant companies risk administrative fines from AEPD. Businesses operating A2P services into Spain may reference this ruling for internal supplier compliance education.
