Chile’s Ministry of Economy published a draft‑bill PPT document in January 2026. The draft proposes amendments to the Consumer Protection Law Ley 19.496, upgrading the current “opt‑out” model to explicit prior opt‑in consent, imposing stricter controls on unauthorized marketing SMS and automated outbound voice calls, and regulating identity labelling for debt‑collection calls. This draft remains under parliamentary deliberation and has not entered into force.
Core provisions of the draft: Commercial A2P marketing SMS, voice calls and instant messages may only be sent upon prior, clear written or electronic affirmative consent from consumers. End‑users may withdraw their consent at any time without justification. All marketing communications must clearly identify the sender and provide a simple opt‑out channel. Violators face administrative fines of up to 1000 UTM.
The draft draws a distinction between marketing communications and debt‑collection communications. Marketing communications are subject to strict opt‑in requirements. While debt‑collection outbound calls do not require prior user consent, they mandate mandatory caller‑source identification for consumer recognition and regulatory traceability. Upon entry into force, the new rules will operate alongside SUBTEL’s 600/809 number‑range scheme, the SERNAC “No Molestar” do‑not‑disturb blacklist and personal‑data law Ley 21.719, creating layered‑supervision.
Note: This is only a legislative proposal, not enforceable law. Enterprises conducting A2P services must comply with currently valid legislation, monitor parliamentary progress and adjust business workflows only after formal enactment.
