Chile’s Ministry of Transport and Telecommunications cooperated with telecom‑industry association Chile Telcos. Major national operators broadcast public‑service A2P SMS nationwide during national‑day celebrations for road‑safety outreach. This represents a large‑scale government‑led notification‑type A2P messaging deployment.
Ahead of Chile’s national‑day commemorations in 2025, the government launched a safe‑driving public‑awareness campaign to reduce traffic accidents caused by drunk‑driving and phone use behind the wheel over the holiday period. Running from 11 to 20 September, the campaign targeted approximately 25 million mobile devices. SMS messages delivered safety reminders such as “do not drink and drive, do not use mobile phones while driving” to raise public risk‑awareness for road travel.
Such government‑led public‑service notifications utilise the SUBTEL 600 notification number range. Message content is drafted by government authorities and distributed directly by operators across the whole network, with no involvement from third‑party commercial A2P aggregators. The initiative does not collect or circulate end‑user personal‑privacy data. As public‑interest mass‑communications, these messages are not subject to rules for the marketing‑oriented 809 number range nor blocked by the “No Molestar” do‑not‑disturb blacklist.
