According to data from the Communications Authority of Kenya, Safaricom continued to maintain its leading position in domestic voice and SMS traffic across Kenya's telecommunications sector in the fourth quarter of the 2025/2026 fiscal year.
Between April 1 and June 30, 2026, Safaricom held a 64.93% share of Kenya's domestic mobile voice call market, while its main competitor Airtel accounted for 34.93%. Equitel, Telkom Kenya (TKL) and Jamii Telecommunications Limited (JTL) held smaller shares, all below 0.1%.
In terms of SMS traffic, Safaricom held a commanding lead with a 93.07% market share. Airtel captured 6.91% of the market, with the remaining share split among Equitel, TKL and JTL.
