On February 15, 2024, the U.S. Federal Communications Commission (FCC) formally voted to adopt new rules. Built upon the Telephone Consumer Protection Act (TCPA), the rules further safeguard consumers’ legal rights to reject unwanted autodialed calls and autodialed text messages, imposing mandatory regulatory constraints on opt‑out procedures for A2P SMS and automated voice services.
The new rules codify that consumers may revoke consent for marketing‑oriented autodialed calls and texts through any reasonable method; businesses are prohibited from limiting available opt‑out channels. Upon receiving a user’s request to revoke consent or decline further contact, all call and message senders must complete opt‑out processing and cease messaging to that user within no more than 10 business days.
The document codifies long‑standing 2012 FCC adjudications into formal rules: a one‑time confirmation text sent solely to acknowledge receipt of an opt‑out request, without any marketing content, does not constitute a TCPA violation.
Meanwhile, the FCC launched a public comment inquiry exploring whether TCPA provisions should apply to messages mobile carriers send to their own subscribers, and whether users hold the right to revoke such communications.
